The standard agency model takes a percentage of your ad spend. It is easy to administer and it is the norm — but it means the better your campaigns perform, the more you pay for the same management.
A common management fee is 15% of ad spend. Below is what that fee does as your budget grows, next to AuriaTrack's flat Growth-tier rate. The work involved in managing the account does not change proportionally — the invoice does.
| Monthly ad spend | Agency at 15% | AuriaTrack Growth | Difference |
|---|---|---|---|
| $3,000 | $450 | $1,500 | +$1,050 |
| $5,000 | $750 | $1,500 | +$750 |
| $10,000 | $1,500 | $1,500 | +$0 |
| $20,000 | $3,000 | $1,500 | −$1,500 |
| $40,000 | $6,000 | $1,500 | −$4,500 |
15% is used because it is a widely published management rate; agencies vary and some charge a flat retainer too. The AuriaTrack column is our actual Growth price. Ad spend itself is billed directly by Google, Meta and the other platforms under both models.
Your Google, Meta and other platform accounts stay in your name. We are added as a manager. If you leave, the accounts, the history and the learning stay with you — there is no rebuild from zero.
Graphics, video and copy are made by our own team rather than subcontracted. That includes an annual photo and video shoot, so the ads use real footage of your business instead of stock.
Impression and click summaries describe effort. The report you get shows what each campaign produced in closed revenue, which is the number that decides whether to spend more or less.
A percentage model is not a scam, and plenty of agencies do excellent work under it. If your spend is small, a percentage fee can cost less than any flat rate — at $3,000 a month, 15% is $450, and no flat-fee model beats that. If you need brand strategy, PR, or a national campaign across many markets, a specialist agency is a better fit than we are.
Where the model breaks down is at scale, and specifically for local service businesses whose revenue arrives by phone and closes offline. That is the case AuriaTrack is built for: flat fee so scaling is not penalised, and attribution that follows a lead all the way to the invoice.
One flat monthly rate, whatever you spend. The fee covers the platform, a custom website, ad creative, campaign management and an annual shoot. Spend $2,000 or $40,000 — the fee does not move.
Book a demo and we'll compare what you pay now — fee and results — against what this would look like.