Plumbing is a high-urgency, phone-first business. AuriaTrack attributes every inbound call back to its source — so you know whether you paid for a $90 drain clean or a $4,000 water heater install.
Google and Meta can tell you an ad generated a click. They have no idea whether that click became an emergency call, a scheduled appointment, or a hang-up.
A $90 drain cleaning and a $6,000 sewer line replacement both start with a phone call. Without attribution, you can't tell which campaigns attract high-value work.
Plumbing emergencies spike at night and on weekends. Campaigns running during low-intent hours burn budget that should be concentrated during peak call windows.
Call tracking is the backbone of plumbing attribution. AuriaTrack assigns unique phone numbers to each campaign so every inbound call gets tied to its source — right down to the keyword or ad that triggered it.
We also track scheduling patterns — which times of day and days of week your real customers call — and concentrate ad spend in those windows. Hours that consistently produce low-value calls or no calls get reduced or paused entirely.
Every call tied to its campaign. Know whether emergency or scheduled service ads are working.
Concentrate spend during peak call hours. Stop running ads when your customers aren't calling.
Separate campaigns for emergency vs. scheduled work — each optimized for its own customer type.
Tight geographic targeting keeps spend inside your actual service area — not the edges of the metro.
What you paid per call — by campaign, keyword, platform, and time of day.
When job revenue is entered, attribute it back to the campaign that generated the original call.
See when your customers actually call and optimize scheduling to match.
Which neighborhoods produce recurring, high-value customers — and which produce one-time calls.
Understand what ratio of work your ads are driving and whether it aligns with your capacity.
Compare Google Local Services, Google Search, Meta, and Bing side by side on actual call production.
Plumbing companies often measure ad success by call volume — but not all calls are equal. A water heater replacement or full bathroom rough-in is 10–20x the revenue of a basic service call. Without attribution data, your campaigns can't distinguish between the two, and optimization defaults to volume over value.
AuriaTrack connects the call to its source. Over time, that data shows you which campaigns attract high-value work and which ones are generating low-margin calls that clog your schedule without moving the revenue needle.
AuriaTrack Beta price: $800/month — flat rate, regardless of ad spend. For a plumbing company booking 3–5 jobs per week, the attribution data to identify one high-value campaign is worth far more than the monthly fee. Includes website, ad creation, full campaign management, and an annual photo & video shoot — all at one flat rate. Beta clients lock in this rate permanently.
Check your eligibility and book a demo. We'll review your current campaigns and show you what attribution would change.