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Resources

Everything Worth
Reading First

The guide we wish every advertiser read before their first call with us, plus the briefs people ask for when they're deciding. Most of them open straight away.

Start Here

The 5 Numbers That Tell You If Your Advertising Works

Most advertising reports answer the wrong question. These five numbers answer the right one — what each channel actually returns — and this guide shows how to pull them for your own business.

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PDF · 14 pages
Email required — instant download
Free Checklist

Ad Tracking Setup Checklist

Everything that has to be true before an ad report can be trusted — forms, UTMs, call tracking, your CRM, and sending sales back to Google and Meta — as a checklist you can work through in an afternoon.

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PDF · 3 pages
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Free Template

Monthly Ad Report Template

A two-page, fill-in monthly report: spend, leads, customers, revenue and ROAS by channel, your best and worst campaigns, what changed, and what your tracking still can't see.

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PDF · 2 pages
Email required — instant download

Everything Else

What we run, what the first thirty days look like, and pricing. If you're evaluating us, these are the ones to forward to whoever else has to agree. All open except the pricing sheet, which asks for an email.

Looking for something shorter? The attribution guides answer the three questions that come up on nearly every first call — no download, no form.

Ready to See It On Your Own Accounts?

Thirty minutes, your real campaigns, and an honest answer about what is and isn't being measured today.

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