Home improvement customers research for weeks before they call. Standard ad reporting misses most of that journey. AuriaTrack connects every touchpoint — so you know exactly which campaigns are producing your best projects.
A homeowner sees your kitchen remodel ad in March. They research three more companies, think it over, and call you in April. Standard attribution misses the first touch entirely — misattributing the lead to the wrong source.
Home improvement customers touch Google Search, YouTube, Facebook, and Instagram before they decide who to call. Each platform sees only its own piece of the journey and claims full credit.
At $15,000–$80,000 per project, bad attribution data leads to bad budget decisions. Cutting the campaign that actually produced your best leads — because another platform claimed credit — is an expensive mistake.
AuriaTrack tracks the full customer journey — not just the last click before someone filled out a form. Multi-touch attribution maps out the platforms and campaigns that influenced a lead before they converted, giving you an honest picture of what's working.
When a project closes, that revenue gets connected to the campaigns that started the relationship. Over time, you know which ad platforms attract $50,000 bathroom remodels and which ones produce low-budget inquiries that go nowhere.
Track every ad a prospect touched across platforms before they made contact.
Connect project revenue to the campaigns that generated each inquiry.
Every inbound call — estimate request, follow-up, or referral check — tracked to its source.
See which platforms are producing your highest-value projects, not just the most leads.
What you paid in ad spend per estimate request — attributed to the correct original source, not just the last click.
Combine estimate data with your close rate to understand the true acquisition cost per signed contract.
Which platforms and campaigns are producing the highest-value projects over time.
How long the typical sales cycle runs from first ad exposure to signed contract — by platform and campaign type.
Identify which campaigns attract serious buyers vs. comparison shoppers who never move forward.
Which project types (kitchens, baths, additions) are performing best across which platforms.
If attribution data reveals that your Google Search campaigns are producing $40,000 kitchen remodel leads — while your Facebook campaigns are producing $5,000 requests that never close — that's a budget decision worth tens of thousands of dollars annually.
Home improvement companies that optimize based on project revenue rather than just lead count end up with fewer, better leads and higher average project values. That's the outcome accurate attribution data produces over time.
AuriaTrack Beta price: $800/month — flat rate, regardless of ad spend. For a home improvement company closing $50,000–$100,000/month in projects, a single attribution-driven budget shift typically recovers the service fee many times over. Includes website, ad creation, full campaign management, and an annual photo & video shoot — all at one flat rate. Beta clients lock in this rate permanently.
Check your eligibility and book a demo. We'll walk through your current ad setup and show you what attribution would reveal about your pipeline.