Not every inquiry is worth pursuing. AuriaTrack connects your campaigns to the qualified bids and signed contracts that actually move your business — so you stop funding ads that attract tire-kickers.
An ad that generates 20 form fills sounds great until 15 of them are price shoppers with unrealistic budgets. Attribution data helps you identify which campaigns attract serious buyers.
A client may see your ad in January, request a bid in March, and sign in May. Standard attribution credits none of that journey correctly — it either claims the last click or gives up entirely.
The same ad platform runs your residential and commercial campaigns, but the audiences, budgets, and decision timelines are completely different. Attribution data shows which segment each campaign is actually reaching.
General contracting attribution requires patience — the cycle from first ad to signed contract often spans months. AuriaTrack tracks that entire journey, connecting the original campaign exposure to the eventual inquiry and bid outcome.
Over time, you accumulate enough data to answer the questions that matter: Which platform attracts commercial clients? Which campaign type produces the best bid-to-win ratio? Where should your budget go to fill next quarter's pipeline?
Track from first ad exposure through inquiry, bid, and signed contract.
Identify which campaigns are reaching residential vs. commercial prospects.
Every phone inquiry tracked to its source campaign and platform.
Understand which campaigns generate bids worth pursuing vs. low-probability inquiries.
What you paid in ad spend for each inquiry that became a real bid opportunity.
Which platforms and campaigns produce inquiries you're more likely to win.
Which campaigns are reaching the right client type for your current capacity and goals.
Understand how long the typical sales cycle runs from ad to signed contract per platform.
Connect signed contract values back to the campaigns that started the client relationship.
Where your best clients are coming from — so targeting stays focused on the right markets.
General contractors don't need more leads — they need better ones. A week of chasing three unqualified bids costs more in time and overhead than it would have to spend that same money attracting one serious client. Attribution data is what separates the campaigns that produce one from the campaigns that produce the other.
AuriaTrack gives you the data to stop funding campaigns that generate activity without generating contracts — and to double down on the ones that put serious clients in your pipeline at the right project size and scope.
AuriaTrack Beta price: $800/month — flat rate, regardless of ad spend. For a general contracting company with average project values of $25,000+, attribution data that improves your pipeline quality by even one additional contract per quarter delivers a substantial return. Includes website, ad creation, full campaign management, and an annual photo & video shoot — all at one flat rate. Beta clients lock in this rate permanently.
Check your eligibility and book a demo. We'll walk through your current ad setup and show you what attribution would change.