Most dealership ad reports stop at the website. AuriaTrack connects your campaigns to the calls, visits, and financing conversations that actually move inventory.
A buyer sees your Facebook ad for a used truck, visits your website, then drives over and buys it. Your ad platform records a click. It has no idea you sold a vehicle.
A significant portion of car shoppers call the lot before visiting. That call never gets connected back to the search ad or inventory listing that triggered it.
You're running Google vehicle listings, Meta retargeting, and maybe Bing. Each platform claims credit. None of them show you what's actually closing deals.
Car buying is a multi-step journey. Shoppers research for weeks across multiple platforms before they ever set foot on the lot. AuriaTrack tracks those touchpoints and connects them to the actual outcomes — calls, visits, and deals.
Every inbound call gets tagged to the campaign that drove it. Every form submission and chat inquiry is tracked to its source. When a deal closes, you know the chain of marketing that got the buyer there.
Every inbound call attributed to the ad, keyword, or platform that generated it.
See which vehicle listings and inventory-specific campaigns produce real inquiries vs. just views.
Know which zip codes and drive distances your buyers actually come from — and concentrate spend there.
Google, Meta, and Bing campaigns compared side-by-side on a single dashboard with unified spend data.
What you paid per qualified phone lead — by campaign, platform, and vehicle category.
Attribution data connecting digital ad exposure to in-person showroom traffic.
Which inventory campaigns are generating the most buyer activity relative to what you spent.
See exactly what you're spending each day across Google vehicle listings, Meta, and Bing — no lag.
Phone vs. form vs. chat — attributed back to the campaign that drove each inquiry.
Identify which campaigns improve as they optimize and which have plateaued or are declining.
Independent dealerships compete against franchise lots with larger budgets and name recognition. The way you win is by spending smarter — getting more buyer activity out of the same ad spend by cutting what doesn't work and doubling down on what does.
A single misdirected campaign at a dealership can waste thousands per month. When every sale is worth $8,000–$30,000, having accurate attribution data isn't a luxury — it's the difference between a profitable marketing program and one that looks busy but doesn't sell cars.
AuriaTrack Beta price: $800/month — flat rate, regardless of ad spend. At a dealership selling 10+ units per month, that's a fraction of the gross from a single vehicle. Includes website, ad creation, full campaign management, and an annual photo & video shoot — all at one flat rate. Beta clients lock in this rate permanently when pricing increases post-Beta.
Check eligibility and book a demo. We'll walk through your current ad setup and show you what attribution would reveal.