Roofing is a phone-call business. When the storm hits and spend goes up fast, AuriaTrack tells you exactly which campaigns are filling your schedule and which are burning budget in a saturated market.
After a major storm, roofing companies ramp up ad spend immediately. Competition spikes and CPCs double overnight — but there's no way to tell which campaigns are actually producing calls.
Roofing customers don't book online. They call. And those calls are invisible to Google and Meta's attribution systems unless you have call tracking in place.
A storm hits a specific county. Your ads reach the whole metro. A significant portion of your spend goes to people outside the affected area — money you'll never get back.
Call tracking is the core of roofing attribution. AuriaTrack assigns unique tracking numbers to each campaign so that every inbound call is attributed to its source — the specific ad, keyword, or platform that made the phone ring.
During storm season, this data is critical. You can see in real time which campaigns are producing estimate calls versus burning budget. Budget gets shifted toward what's working before you've wasted another week of spend.
Know exactly which ad made the phone ring — not just that the phone rang.
Concentrate spend in the specific affected areas — not the entire metro.
Daily data sync means we're moving budget toward working campaigns, not waiting for monthly reports.
Attribution data shows which campaigns spent money without a single call. We cut them immediately.
What you paid per inbound estimate request — broken down by campaign and platform.
Combine call data with your job-close rate to understand what each signed contract is costing you in ad spend.
Where your real customers come from — so targeting stays tight and spend isn't wasted on the wrong areas.
Compare campaign performance across time periods. Know when to ramp up and when to pull back.
Google vs. Meta vs. Bing — which platforms are producing estimate calls for your market.
Which search terms are driving real calls — so you're bidding on buyer intent, not informational searches.
A residential roof replacement averages $8,000–$15,000. Commercial jobs go far higher. At those values, even a modest improvement in ad efficiency — knowing which campaigns are producing calls and cutting the ones that aren't — pays for the AuriaTrack service fee many times over.
The roofers who win in competitive storm markets aren't necessarily spending more. They're spending faster and smarter — getting attribution data that lets them concentrate budget where it's producing jobs within days, not weeks.
AuriaTrack Beta price: $800/month — flat rate, regardless of ad spend. During peak storm season, when a single signed job is worth $10,000+, the attribution data to optimize your spend pays for itself immediately. Includes website, ad creation, full campaign management, and an annual photo & video shoot — all at one flat rate. Beta clients lock in this rate permanently.
Check your eligibility and book a demo. We'll review your current ad setup and show you what's producing calls and what isn't.