Three problems account for most of the confusion in paid advertising. These are the answers we end up giving on nearly every first call — written down, with no pitch until the end.
Modelled conversions, attribution windows, duplicate pixel and API events — the five reasons the two counts disagree, and which one to run your business on.
Read the guide →Tracking prevention does not lose a random sample of conversions. It loses the slow, considered, high-value ones — which is the worst possible bias for a service business.
Read the guide →Four things that must match before two cost-per-lead figures can be compared at all, and the metric to use once you accept that they never do.
Read the guide →Book a demo and ask it directly. We'd rather answer honestly than sell you something that doesn't fit.