The same quick math we do on a first call, as tools you can use yourself. No sign-up, no email — everything runs in your browser and nothing you type is sent anywhere.
Ad spend, revenue and margin in; your ROAS, the ROAS you need to break even, and whether the ads made or lost money out.
Open the calculator →Follow your spend through leads, close rate and average sale to cost per customer and profit — plus the most you can afford to pay per lead.
Open the calculator →Tag links consistently so every visit lands in the right row of your reports, with presets and ID macros for Google Ads, Meta and Microsoft.
Build a link →
Want the reasoning behind the numbers? Our guides cover why lead counts
disagree between platforms, where iOS conversions went, and whether your cost per lead
is any good.
Read the guides →
These tools are only as good as the figures you put in. Book a demo and we'll show you the real revenue behind each of your campaigns, matched from closed jobs rather than estimated.